Learn how to use the right kind of model for each situation.
We analyze several key studies on how and why simulations are effective teaching tools.
A few of our favorite resources on system dynamics, simulations, and computer modeling.
The basic concept behind supply chain management is simple: customers order products from you; you keep track of what you’re selling, and you order enough raw materials from your suppliers to meet your customers’ demand. Use our Near Beer simulation to build intuition and understanding about the bullwhip effect and other aspects of a supply chain.
How to make sure your simulations contain all the elements of your favorite sci-fi novel: setting, plot, theme, and moral.
Verify a model by examining its assumptions, technical structure, behavior, and the business policies it represents – not by asking how realistic it is.
Don’t confuse operational effectiveness with strategy: Outsourcing programmers can lead to losing your capacity to innovate.
This business strategy, conceived by Gillette in 1906, uses aftermarket sales (e.g. razor blades) to eclipse primary product sales (e.g. razors) in both revenue and profit. Use our simulation to learn about developing an aftermarket strategy.