Brand Management Simulation

Subscribe to this Forio Simulation and use it in your workshop or classroom.

You are the brand manager for a newly developed brand of mass market fresh-squeezed juices in the drinks division of an international consumer-products group. You are responsible for building the brand rapidly within the constraints of your launch budget.

You will need to build both awareness of the brand among consumers and availability for the product in retail stores to successfully develop your brand.

The Brand Management Microworld is designed to show how businesses can use their strategic resources over time to develop a brand.

The simulation is set at the launch of a new brand and users have to plan their strategy by setting policies for size of sales force, amount of advertising and product price.

This launch encompasses many problems typical in fast moving consumer goods product launches but it is relevant to anyone who needs to understand how business resources can interact to improve performance.

Topics covered
Branding,
Advertising,
Marketing,
Sales Force,
Consumer Goods

Audiences
Corporate training,
MBA programs,
Undergraduate business
(online or classroom)

Duration
1 to 3 hours including introduction and debrief