Forio has released a major update to one of our most popular simulations, Marketing: Managing Segments and Customers. Developed with Harvard Business School Publishing, this online simulation teaches students how to allocate marketing resources to increase market share and firm profitability.
In this single-player simulation, students define and execute a business-to-business marketing strategy. Customers are divided into market segments based on their requirements for two key product features and price.
Students analyze each market segment and decide which new customers they want to acquire while also considering the loyal customers they must retain. A successful go-to-market strategy requires careful consideration of a variety of interdependent factors. Students set a list price and then set discounts for each large market segment and for a segment of small customers who purchase through distributors.
As the CEO of Minnesota Micromotors, students decide how products are designed, priced, distributed, and promoted. While playing the simulation, students adjust resource allocation in efforts to satisfy customers, improve product performance, and drive sales. This simulation includes video feedback from customers responding to student decisions.
Like all of our recent Harvard Business School Publishing simulations, this sim is iPad compatible and includes enhanced administrator features for faculty. Among other features, the simulation generates a PowerPoint deck of student results to make the simulation easy to debrief.
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