Many decisions must be made in creating a learning lab. These decisions include both big ones (what type of issues the simulation should address) and small ones (what type of computer equipment to use). Three critical factors that drive many of these design choices are the levels of detail complexity, dynamic complexity, and simulator interface [...]
Last week I returned from the ABSEL conference in sunny Pensacola, Florida. While I didn’t see any Blue Angels, I had a great time talking with this lively and experienced group of management professors, most of whom have been using business simulations in their classroom for many years. The mix of participants was unusual as [...]
Created by Zenophon Abraham in Oakland, CA, this simulator is designed to permit the user to become the CEO of the XFL. The XFL was a football league established by the World Wrestling Federation and with NBC as a partner / investor. Due to poor television ratings, the XFL only lasted for one 15-week season. In this simulation, you are responsible for determining where XFL teams play, how much players are paid, how large the marketing budget is, and how much the game tickets cost, to name some of the key variables. The objective is to maintain the XFL as a going concern over the five year simulation run, and post a score above 40, indicating that you have caused NBC to realize the desired return.
View reader comments on this article There is a lot of confusion about what is and is not a simulation. If you use the word “simulation” in a discussion, some people might be thinking about a multi-million dollar airplane simulators, and others are thinking about The Sims Online, while you might mean a web-based business [...]
Run the Price War Simulation In September 2001, Hewlett-Packard acquired Compaq for around $25 billion in HP stock. Investors hated the idea. Both HP’s and Compaq’s stock fell about 25% in few days after the announcement, so the deal was quickly valued under $20 billion. The New York Times described the deal as bringing together [...]