We recorded four of the webinars we held in 2010. Watch them at your convenience using the links in this post.
Forum Classic: Why Prototyping is a Good Idea
Written by Michael Bean on Nov 19, 2010
It’s almost always a good idea to prototype decisions if you’re attempting something new. And this applies not only to business; it also applies to personal decisions. Prototypes don’t have to be a computer simulation. It just has to give you a feel for what life will be like after you’ve made your decision.
The realism of the prototype you create should vary according the complexity and consequences of the decision you’re making. The reason for this is that what you learn from a prototype changes significantly as that prototype realism changes.
Marketing Simulation Showcase: 4 online simulations that teach marketing concepts
Written by Michael Bean on Nov 17, 2010In this 50 minute video, Michael Bean reviews four of our most popular marketing simulations: 1. SoftStrat: The Software Platform Migration Game by Prof. Mohan Sahwney, Kellog School of Management: covers technology migration, cannibalization, budgeting 2. Managing Channels and Segments for Profitability by Prof. Das Narayandas, Harvard Business School: covers sales force, channels, segmentation, competition, [...]
Featured Simulation: The Near Beer Game
Written by Greg on Nov 03, 2010Having been run nearly 25,000 times, the Near Beer Game is one of the most popular simulation in the Forio Simulate community. It’s called the Near Beer Game because, although it’s not identical to the original Beer Game developed at MIT, it teaches many of the same lessons.
A Tale of Two Models
Written by Greg on Oct 18, 2010There’s been a lot of media coverage this year about an apparent dispute between meteorologists and climatologists regarding the evidence of climate change. Precipitating the most recent storm of opinion has been the release of a survey by the Center for Climate Change Communication at George Mason University. Of the nearly 600 members of the American Meteorological Society who completed at least part of the survey, nearly half responded that they did not believe global warming was happening (25%) or that they did not know whether it was happening (21%). Given the visible role that meteorologists play in informing the public (they are largely TV weather forecasters), their perspective plays an important role in how the public forms its opinions on climate change.
