In this 50 minute video, Michael Bean reviews four of our most popular marketing simulations: 1. SoftStrat: The Software Platform Migration Game by Prof. Mohan Sahwney, Kellog School of Management: covers technology migration, cannibalization, budgeting 2. Managing Channels and Segments for Profitability by Prof. Das Narayandas, Harvard Business School: covers sales force, channels, segmentation, competition, [...]
Marketing Simulation Showcase: 4 online simulations that teach marketing concepts
Written by Michael Bean on Nov 17, 2010Featured Simulation: The Near Beer Game
Written by Greg on Nov 03, 2010Having been run nearly 25,000 times, the Near Beer Game is one of the most popular simulation in the Forio Simulate community. It’s called the Near Beer Game because, although it’s not identical to the original Beer Game developed at MIT, it teaches many of the same lessons.
A Tale of Two Models
Written by Greg on Oct 18, 2010There’s been a lot of media coverage this year about an apparent dispute between meteorologists and climatologists regarding the evidence of climate change. Precipitating the most recent storm of opinion has been the release of a survey by the Center for Climate Change Communication at George Mason University. Of the nearly 600 members of the American Meteorological Society who completed at least part of the survey, nearly half responded that they did not believe global warming was happening (25%) or that they did not know whether it was happening (21%). Given the visible role that meteorologists play in informing the public (they are largely TV weather forecasters), their perspective plays an important role in how the public forms its opinions on climate change.
A Facelift for Forio’s Forum
Written by Greg on Oct 15, 2010Regular visitors to this once-active blog may have noticed a distressing absence of posts this year. Strong client demand and rapid organizational growth have consumed the time of primary contributors (and Forio founders) Michael and Will. Recent visitors will have noticed that something’s been afoot, however. Layouts have changed. That’s because we are relaunching Forio’s [...]
Six Point Checklist: Making a User Friendly Login Page
Written by wglass on Mar 18, 2007An important feature of Forio Broadcast Professional is the ability to restrict access to registered users. Broadcast contains a number of features to make the login process smooth and your application appear professional.
