Advergaming is the practice of using computer games to advertise a product or service. This year, Oracle, through Grey Advertising, commissioned Forio to develop an advertising simulation (adversim) that explains how Oracle’s ERP systems and databases can improve Lean Manufacturing.
Like other companies that sell sophisticated products and services, Oracle has traditionally offered white papers through its website as a way to educate potential customers and generate leads. This year Oracle decided to experiment with a more interactive approach through the Lean Manufacturing Simulation.
While advergames have been targeted to consumers, adversims are targeted to businesses. Adversims help managers learn about products and services by allowing managers to experiment with tactics and strategies in an engaging way.
In The Lean Manufacturing Simulation, you are the director of a US-based plant that manufactures hybrid cars. Your manufacturing plant is in trouble. Senior management is concerned about high delivery delays, excessive inventories, unpredictable supplier performance, and a wide variation in production levels.
You’ve been charged with implementing a Lean Manufacturing program with an objective of resolving these concerns. You have eight months to fix the problems at your plant.
You can schedule production with either a Push system based on long-term forecasts or a Pull system in which you change production month by month. You will be scored on how well you provide reliable deliveries to customers, keep inventories low, and maintain level production.
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