Big Picture Marketing Management
The Big Picture Marketing Management Simulation includes a collection of several interactive marketing case studies. Subscribers can also customize the simulation to capture the complexity of the strategic issues their own organizations face.
The simulation generates results showing how specific investments results in changes in market share, sales, and revenue over time. Some of these investments have immediate effects on market share and some will affect market share more gradually.
Simulation users can define their marketing objectives, emphasizing either retention or acquisition. Users determine spending on advertising, sales promotion, and product development and decide if that spending is intended primarily for customer acquisition or retention.