Strategic Innovation and Technology

The Back Bay Battery Strategic Innovation and Technology Simulation is one of a series of simulations Forio has developed in partnership with Clayton Christensen, author of The Innovator's Dilemma, and Harvard Business School Publishing.

In this online simulation, you play the role of the CEO of Back Bay Battery. Your task is to manage a portfolio of R&D investments for products in the portable power industry. You must manage R&D investment tradeoffs between sustaining investment in your existing business versus investing in a new and potentially disruptive technology.

Topics covered: Innovation Technology Strategy Marketing Budgeting

Audiences: Corporate Training MBA Programs Undergraduate business Online or Classroom

Duration: 1 to 3 hours including introduction and debrief

During your eight simulated years as CEO, you'll need to analyze how demand is shifting for your product across different market segments and plan your sales and R&D investments carefully. If your sales estimates are off or your business is unprofitable, you could get fired.

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