Managing Channels and Segments for Profitability

The Market Segmentation Simulation is one of a series of simulations Forio has developed in partnership with Harvard Business School Publishing.

In this online simulation, you learn how to efficiently and effectively allocate marketing resources to increase market share and firm profitability. As the CEO of Minnesota Micromotors, you must analyze and capture the most profitable market segments.

While playing the simulation, you can adjust resource allocation in efforts to satisfy customers, improve product performance, drive sales, and ultimately increase firm profitability.