Your Challenge

You are Brand Manager for a newly developed brand of fresh-squeezed juices. You are responsible for building the brand within the constraints of a launch budget set by the Division for which you work. You will need to build both awareness of the brand among consumers and availability for the product in retail stores.

The decision box below shows the total launch budget available to you. Advertising and salesforce costs create cash outflows, which will only turn into postive cash flows when the brand's sales volume starts to grow. If you use up this budget, you will lose your job.

Either accept this initial budget, or change it to set yourself a different challenge, then click 'Continue' to start the product launch.