Students experiment with different investment and cost-reduction strategies to understand how the income statement, balance sheet, and statement of cash flows are interconnected. Students balance the desire for growth with the need for maintaining liquidity, considering the effects of each opportunity on a firm’s financial position.
Students play the role of CEO for Sunflower Nutraceuticals, a distributor and retailer of dietary supplements. Working in three rounds spanning ten simulated years, students choose to invest in growth and cash-flow improvement opportunities such as taking on new customers, capitalizing on supplier discounts, and reducing inventory. Each opportunity has a different financial profile and students must analyze the short and long term impacts on their working capital.
- Develop intuition for the interconnections between the income statement, balance sheet, and statement of cash flows
- Experiment with tradeoffs between managing revenue and managing working capital
- Explore the consequences of investing too much or too little in net working capital
- Cash flow statements
- Entrepreneurial finance
- Entrepreneurial management
- Growth strategy
- Working capital
See How the Simulation is Played
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