CleanStart: Simulating a Clean Energy Startup

by John Sterman, MIT Sloan School of Management, and Forio

$150 / seat
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Simulation Overview

The dynamics of entrepreneurship are unique and can be difficult to master without real-world experience — or at least experimentation. In this simulation, students build a business, starting with a great idea and a little startup capital. They must win customers, hire and motivate people, improve the product, and finance their growth. Students can choose external financing from venture capitalists or seek to build a fully employee-owned firm.

The Story

In this single-player simulation, students play the role of the founder of a new startup company in the clean tech sector. Each quarter, students set prices, decide on new hires, set compensation (including salary, stock, options, and profit sharing), and raise capital through sales or by approaching venture capitalists.

Learning Focus

  • Introduce key concepts in entrepreneurial management, including financial, human resource, and strategic decisions
  • Illustrate the interplay between the many factors required to make entrepreneurial ventures successful
  • Provide classroom experiences in entrepreneurship
Topics Covered

  • Entrepreneurship
  • Employee Compensation
Additional Information
Duration

1 to 3 hours including introduction and debrief

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