Marketing: Software Platform Migration Simulation

Simulation Overview

SoftStrat helps students understand the complexities and challenges in dealing with disruptive business models and how to transition to new models while maintaining a healthy business, particularly within the context of Enterprise software and SaaS.

The Story

Students play the role of the Chief Strategy Officer for MegaSoft, an enterprise software firm. MegaSoft has been successful in selling on-premise enterprise software to large companies for many years but now finds itself in search of new revenue sources in the SMB segment. It is also facing a disruptive competitor called Netware, a smaller SaaS (software-as-a-service) enterprise software vendor.

As CSO, each student must decide how to allocate scarce financial resources across R&D, marketing, and operations investments as well as set prices for legacy and SaaS software offerings.

Learning Focus

• Explore the complexities of disruptive business models
• Understand strategies for transitioning to new business models
• Investigate how resource allocation can influence company performance and market position

Topics Covered

• Marketing
• Technology Migration
• Budgeting

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