Harvard Business School Publishing Simulation Series
Universal Rental Car Pricing

The Universal Rental Car Pricing Simulation is one of a series of simulations Forio has developed in partnership with Harvard Business School Publishing.

Subscribe to this simulation and use it in your workshop or classroom.

As the district manager for the Florida region of Universal Rental Car, you can adjust your prices and car fleet size in Tampa, Orlando, and Miami as you respond to changing customer demand and competition.

The Universal Rental Car Pricing Simulation teaches the principles of pricing and capacity management. The simulation covers core pricing concepts including:

• The nature and dynamics of consumer response to price (price elasticities)
• Pricing for specific customer segments and geographic markets
• The role of fixed costs and variable costs in pricing decisions
• The role of pricing in managing product inventory

Watch a video that explains how the simulation works.

Topics covered
Pricing,
Capacity Management,
Marketing,
Demand Elasticity,
Seasonality

Audiences
Corporate training,
MBA programs,
Undergraduate business
(online or classroom)

Duration
1 to 3 hours including introduction and debrief