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Leadership and Teamwork: Everest
Attempt to summit Mount Everest with the help of four teammates.
Data Analytics: Strategic Decision Making
Use analytics and iterative decision making to grow market share and profit.
Innovation: Back Bay Battery
Play the role of the CEO of Back Bay Battery, managing a portfolio of R&D investments. Based on Clayton Christensen's "The Innovator’s Dilemma."
Global Supply Chain: Management Simulation
Design and manage the supply chain for a global mobile phone manufacturer.
Organizational Behavior: Judgment in a Crisis
Explore cognitive bias and decision-making during a product launch crisis.
Change Management: Power and Influence
Decide the proper use and timing of change levers to establish credibility and achieve adopters within an organization.
New Venture Exercise: The Food Truck Challenge
Determine the ideal combination of product and location for a food truck to maximize revenue.
Marketing: Sales, Segments, & Customers
Allocate marketing resources to analyze and capture the most profitable market segments.
The Beer Game: Supply Chain Communication
Minimize your costs across the supply chain.
PFG Bank: Credit Card Exercise
Use test-cell marketing to determine which products to market to which customers.
Economic Selection: List Testing Exercise
Maximize profits from direct mailings to lists of unknown potential.
Positioning Game: Market Segmentation Exercise
Compete to position products and find the ideal market for new offerings.
Entrepreneurship: The Startup Game
Founders, investors, and employees compete to build and fund successful startups.
Contract Negotiation: Coffee Trade Game
Teams compete to negotiate contracts — and accumulate profit — in a coffee bean supply chain.
Startups and Entrepreneurship: CleanStart
Build a startup company in a demanding competitive environment.
Renewable Resource Management: Fishbanks
Experience the challenges of managing common resources sustainably.
Network Externalities: Video Game Platforms
Compete to corner the multi-sided video game market.
Pricing Strategy: Salt Seller
Learn to maximize profits in a basic commodity market.
Market Growth: Eclipsing the Competition
Explore the challenges of pricing and strategy in a market with significant learning curves.
Member nations of "OPEQ" set petroleum production levels with competing countries in order to maximize cumulative profits.
Working Capital: Managing Growth
Analyze effects of growth investment and cash-flow improvement opportunities on working capital in this entrepreneurship simulation.
Project Management: Scope, Resources, Schedule
Learn how to successfully complete a project initiative, while managing cost and time.
Operations Management: Benihana
Use queuing and batching to manage operations and demand for a typical night at a Benihana restaurant.
Operations: Car Wash Capacity
Explore core concepts of process analysis in the context of managing a car wash.
Operations: Push vs. Pull Production
Manage production of inventory in the context of a multi-stage computer manufacturing supply chain that feeds a retailer.
Operations: Hospital Queuing
Model queuing in the context of a hospital. Experiment with variability of arrival times, service times, and resource utilization.
Operations: Insurance Policy Processing
Experiment with work in progress and process variability in the context of a service organization. Based on the Manzana Insurance case study.
Operations Management: Cost of Quality
Develop an understanding of statistical process control (SPC) in service, health care, and manufacturing settings.
Marketing: Rental Car Pricing
Compete in a price war as the district manager for Universal Rental Car.
Supply Chain Management: Root Beer Game
Experiment with the bullwhip effect and demand forecasting in the context of a supply chain for making Root Beer.
Finance: M & A in Wine Country
Manage one of three wine producers, attempting to merge or become a potential acquisition target.
Platform Migration: SoftStrat
Determine how to pursue new revenue sources for an enterprise software firm.
Finance: Capital Budgeting
Take on the role of CEO and evaluate capital investment proposals across the company’s three divisions.
Operations: Inventory Basics
Manage inventory and replenishment in the context of a small hardware store.
LBO and Private Equity: Blackstone
Play the role of a large corporation during a leveraged buyout takeover bid. Based on the Blackstone/Celanese case study.
Product Launch: B&B Enterprises
Maximize profit during a new product launch while making key decisions around marketing, pricing, and capacity expansion.