Back Bay Battery
Strategic Innovation Simulation
Simulation Overview
Developed by the late Harvard Business School professor Clayton M. Christensen, this simulation is designed to bridge theories in innovation and the impact of emerging, disruptive technologies to the real-world context in which managers must make investment decisions about innovative new technologies under conditions of uncertainty. The exercise simulates the challenges associated with making investment choices between mature and emerging technologies amid uncertain and highly constraining real-world conditions. The primary teaching objectives focus on the challenges of investing in new disruptive innovations, the difficulty of allocating R&D spending, the constraints of short-term financial targets, and the necessity of investing when the core business is healthy.
Players
Multiplayer
Single Player
Languages
English
Simulation Time
Total Time: 1.75-2.5 hours
Intro 15 minutes, Gameplay 1-1.5 hours, Debrief 30-45 minutes
Accessibility
WCAG 2.0 Compliance
Price
$165 per person
Simulation Categories
The Story



For eight simulated years, learners step into the role of CEO at Back Bay Battery, navigating the classic innovator’s dilemma. They must allocate a limited R&D budget between the profitable core AGM battery business and the risky, potentially disruptive supercapacitor technology. Each year brings new market shifts, evolving customer demand, and pressure from shareholders to deliver results. If their sales forecasts prove inflated or their company posts repeated losses, they risk being fired. Every decision tests their ability to balance short-term profitability with bold, long-term strategic vision.
Core Competencies
Innovative Strategy
Strategic Decision Making
Risk Awareness and Management
Systems Thinking
Learning Objectives
Resources to Power Your Simulation
This simulation comes with a Facilitation Guide along with 1:1 facilitator training and free trials.
Available with this simulation
Facilitation Guide
Debrief Slides
Author Video
Facilitator Video
Student Video
Free Trial & Demo
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