Strategic Innovation Simulation: Back Bay Battery

by Forio, Harvard Business School Publishing, and Clay Christenson

Back Bay Battery simulation details

In this online simulation, you play the role of the CEO of Back Bay Battery. Your task is to manage a portfolio of R&D investments for products in the portable power industry. You must manage R&D investment tradeoffs between sustaining investment in your existing business versus investing in a new and potentially disruptive technology.

The Story

During your eight simulated years as CEO, you’ll need to analyze how demand is shifting for your product across different market segments and plan your sales and R&D investments carefully. If your sales estimate is off or your business is unprofitable, you could get fired.

Learning Focus
  • Understand the challenges involved in simultaneously investing in core business and innovation
  • Investigate different ways of assessing emerging market opportunities and emerging research
  • Explore the timing and level of R&D spending to maximize long-term opportunity and growth
Topics Covered
  • Innovation
  • Technology Strategy
  • Marketing
  • Budgeting
Addtional Information
Categories
Duration

1 to 3 hours including introduction and debrief

What you get
  • Instructor’s manual explaining how simulation works and how to use it in the classroom.
  • High-score lists for each student in your class.
  • Password security for you and your students.
  • Administration simulation analysis tools to see who uses your sim and how they use it (track usage, time spent, etc.).
How it works

When you subscribe, you will be given a URL to provide your students. Students access the simulation using the link you provide to them. Each student can pay for individual use online via credit card or your institution can pay for all students in a single payment.