Organizations of all kinds are faced with difficult supply chain decisions. In this simulation, students balance process and results to design and manage a cost-effective and flexible supply chain.
In this single-player simulation, students are in charge of the supply chain for a global mobile phone manufacturer. Students must design the product line, forecast demand, choose a set of suppliers (each of which has different costs, lead-times, and capacities), and allocate production among their suppliers. Students then observe actual demand, and have opportunities to respond to demand shifts and unexpected events over the course of four simulated years. Students are scored both on their cumulative results, reflected in their profits, and on their process choices, reflected by the support of board members with specific expertise and perspectives. Ultimately, students must balance competing priorities and create a flexible supply chain to react quickly to fluctuating demand.
- Create a cost-effective and flexible supply chain
- Evaluate forecasting methods, including understanding the pros and cons of consensus forecasting
- Build a production plan based on a probabilistic demand forecast
- Distinguish between a forecast and a production plan
- Weigh the relative importance of results and process performance measures
- Provide classroom experiences in supply chain management
- Demand Analysis
- Operations Management
- Product Management
- Supply Chain Management
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