This simulation explores issues related to human judgment, cognitive bias, and decision-making during a product launch crisis. Students receive information to determine the cause of the issue and make recommendations for how the company should respond.
In this single-player simulation, each student plays the role of a product manager at Matterhorn Health, a medical device manufacturer. Customers report a series of critical problems with the company’s newly launched blood glucose monitor. As the product manager, each student receives a barrage of communications from colleagues about the problem — via email, video messages, voicemail, and instant message chats — and must quickly determine the root cause of the issue and make recommendations on how to proceed.
- Provide an understanding of several factors which impair judgment and decision making
- Practice leadership and how to respond in a crisis situation, specifically a crisis related to a safety or quality concern
- Analyze the validity of conventional approaches to root cause analysis
- Organizational Behavior
- Cognitive and Social Psychology
- Crisis Management
- Decision Making and Root Cause Analysis
1 to 3 hours including introduction and debrief
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