Supply Chain Management Simulation: Root Beer Game

by Forio and Harvard Business School Publishing

Root Beer Game simulation details

Based on the classic Beer Game developed by Jay Forrester at MIT, this team-based simulation portrays a supply chain with four links: retailer, wholesaler, distributor, and factory. Each player manages one link in the chain. At each stage of the distribution process, players face order processing challenges and shipping lags as well as central stock management problems.

The Story

Working in teams of four, students manage a Root Beer supply chain for up to thirty-five simulated weeks. Each week, students examine inventory, anticipate demand, and send orders to the adjacent connection in the supply chain. Students work together to minimize inventory holding costs while avoiding inventory shortages.

Learning Focus
  • Develop intuition for the bullwhip effect, and explore techniques for controlling it
  • Experiment with demand forecasting, lead times, and batch ordering
  • Understand the importance of visibility and communication in the supply chain
Topics Covered
  • Supply Chain
  • Order to Delivery Time
  • Inventory Management
  • Value Chain Management
Addtional Information
Categories
Duration

1 to 3 hours including introduction and debrief

What you get
  • Instructor’s manual explaining how simulation works and how to use it in the classroom.
  • High-score lists for each student in your class.
  • Password security for you and your students.
  • Administration simulation analysis tools to see who uses your sim and how they use it (track usage, time spent, etc.).
How it works

When you subscribe, you will be given a URL to provide your students. Students access the simulation using the link you provide to them. Each student can pay for individual use online via credit card or your institution can pay for all students in a single payment.