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Bobby Milstein
The High-Tech Market Strategy Stack
Design Thinking
The Food Truck ChallengeStarts the training by instilling the value of quick action and adapting based on market feedback, rather than relying solely on formal analysis.
Learning Objectives: Rapid prototyping, learn by doing, experimentation in turbulent environments.
Total Time: 45–60 min
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Innovation Simulation
Breaking NewsBuilds on idea generation by teaching students how to source high-quality ideas through a stochastic process.
Learning Objectives: Planning an innovation strategy, generating ideas, managing innovation modes.
Total Time: 20–30 min
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Strategic Innovation
Back Bay BatteryMoves from idea generation to long-term strategic management where managers must balance legacy operations against disruptive threats.
Learning Objectives: Managing R&D investment tradeoffs.
Total Time: 60–75 min
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Sales and Marketing
Crossing The ChasmActs as a capstone for high-tech strategy, requiring participants to apply disciplined resource allocation to penetrate specific customer segments.
Learning Objectives: Assessing market segments, achieving the "bowling pin effect," providing a complete product solution.
Total Time: 60–90 min
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