"Seeing students cheer each other on while playing the simulation confirmed we'd created something truly impactful with Forio."
Matt Lisle - Thrive Scholars
Market Segmentation
Positioning GameProvides the strategic basis for market definition before planning execution.
Learning Objectives: Understand perceptual maps, identify underserved market segments, product development to maximize market share and profit.
Total Time: 120 min
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Integrated Marketing Strategy
Managing Segments and CustomersSets up the need for advanced customer data management and ROI analysis due to competing allocation demands.
Learning Objectives: Link market strategy formulation to effective implementation, resource allocation to different B2B segments.
Total Time: 120 min
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Marketing Simulation
Customer Centricity
Deepens the learning objective of managing acquisition and retention by focusing specifically on maximizing the financial value of individual customers and cohorts.
Learning Objectives: Product-centric to customer-centric shift, Customer
Total Time: Not specified in source
Measurement and Analysis
Media AttributionThis analytical optimization capstone applies advanced tools to solve the budget allocation and campaign effectiveness questions raised earlier in the stack, with a subscription business acquisition and retention focus that links directly to CLV objectives.
Learning Objectives: Regression analysis, A/B testing, marketing spend, ROMI.
Total Time: 135 min
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High-Tech Innovation (alt for stacks focused on scaling rather than optimizing spend)
Crossing the ChasmCentered on taking a disruptive innovation to market by finding the right segment (the "beachhead") and dedicating all resources to building a complete, whole product solution to achieve the "bowling pin effect."
Learning Objectives: Marketing strategy and segmentation.
Total Time: 150 min
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