Crossing the Chasm
High-Tech Innovation Simulation
Simulation Overview
The Crossing the Chasm innovation and marketing simulation allows learners to work through the challenges of taking a disruptive innovation to market through progressively larger markets.
Players
Multiplayer
Single Player
Languages
English
Simulation Time
Total Time: 2.5 hours
Intro 20 minutes, Gameplay 1 hour, Debrief 1 hour
Accessibility
WCAG 2.0 Compliance
Price
$165 per person
Simulation Categories
The Story
Many new products and ventures fail in the marketplace. One reason for this is that most innovations fail to gain traction in the mainstream market. This simulation allows students to experience the frustrations and challenges of taking a disruptive innovation from initial success with early adopters to widespread adoption by the mainstream market. Said transition has been termed "crossing the chasm" by Geoffrey A. Moore, and is the foundational framework for the simulation.
Students play the role of a self-driving vehicle technology firm that has garnered significant attention from the early adopter market but is struggling to break into the mainstream market. Investors are now looking for exponential growth through mainstream adoption. Students will be tasked with assessing the market segments that have shown interest in self-driving vehicles (SDVs), developing the appropriate product solution for their selected segments, and achieving the growth promised by their technology. In short, students must find a way to successfully "cross the chasm."
Developed in partnership with the Chasm Institute.
Core Competencies
Market and Customer Research
Adaptability
Growth Mindset
Cost Benefit Analysis
Learning Objectives
Resources to Power Your Simulation
Each simulation comes with a Facilitation Guide along with 1:1 facilitator training and free trials.
Available with this simulation
Facilitation Guide
Debrief Slides
Intro Slides
Free Trial & Demo
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