Data Analytics
Strategic Decision Making Simulation
Simulation Overview
The Data Analytics Simulation: Strategic Decision Making challenges learners to harness the power of data to make high-impact business decisions. Acting as a senior executive in a competitive market, participants must interpret evolving datasets, weigh tradeoffs, and determine the best course of action to drive success.
Grounded in principles of data-driven strategy, critical thinking, and managerial judgment, the simulation demonstrates how analytics can inform—but not replace—human insight. Learners experience how biases, incomplete information, and overreliance on intuition can shape outcomes, gaining a deeper understanding of how to apply analytical tools effectively in real-world decision-making.
By combining data analysis with strategic insight, this experience underscores the importance of analytical thinking, evidence-based reasoning, and confident leadership in data-driven organizations.
Players
Multiplayer
Single Player
Languages
English
Simulation Time
Total Time: 2-3.5 hours
Intro 10-15 minutes, Gameplay 45 - 75 minutes, Debrief 1-2 hours
Accessibility
WCAG 2.1 Compliance
Price
$165 per person
Simulation Categories
The Story
Your company’s performance is on the line—and the data tells a complicated story. As a leader making high-stakes strategic decisions, you must cut through the noise, interpret key insights, and take action. Do you trust your instincts, follow the analytics, or find the balance between both?
In the Data Analytics simulation, the learners play the role of a product marketing manager for a brand of laundry detergent at a large consumer products firm. The participants explore several years of existing data and formulate a marketing strategy. Next, they execute that strategy by making decisions about product pricing, target markets, inventory levels, and allocations of marketing and media spending over several simulated years.
In this fast-paced simulation, learners experience the tension between intuition and evidence as they make data-informed choices that determine business success. The challenge: not just analyzing data, but transforming it into strategy.
Core Competencies
Data-Driven Insights
Analysis and Business Acumen
Strategic Decision Making
Adaptability
Financial Decision Making
Market and Customer Research
Measurement and Analysis
Critical Thinking and Problem Solving
Learning Objectives
Resources to Power Your Simulation
Each simulation comes with a Facilitation Guide along with 1:1 facilitator training and free trials.
Available with this simulation
Facilitation Guide
Free Trial & Demo
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