Value Champion

Strategy Simulation

Simulation Overview

This simulation introduces learners to value chain analysis and the foundations of competitive advantage. Acting as a manager at SmartShoe, a manufacturer of technology-enabled athletic footwear, participants make strategic and operational decisions to fulfill a large order for a sports retailer. They determine production volume, material quality, manufacturing methods, staffing, delivery, and product features—each choice affecting costs and customer value. The debrief guides learners to connect strategic thinking with operational decision-making, revealing how aligned choices within an organization create and sustain value.

Players

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Single Player


Languages

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English


Simulation Time

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Total Time: 1 hour

Intro 5 minutes, Gameplay 25-30 minutes, Debrief 30 minutes


Accessibility

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WCAG 2.0 Compliance


Price

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$165 per person

The Story

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factory
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Learners take on the role of a new special projects manager at SmartShoe, an athletic shoe manufacturer facing an urgent order from its largest retail customer. Under tight time and resource constraints, they make strategic and operational decisions on material quality, production methods, workforce assignments, and product features. Their performance is measured by profitability, determined by how well they align choices across the business to reduce costs, remove bottlenecks, and enhance customer value.

Core Competencies

Analysis and Business Acumen

Strategic Decision Making

Operational Efficiency

Measurement and Analysis

Learning Objectives

Explain the purpose of value chain analysis.
Break down firms into their key activities and understand the role of activity drivers.
Use the activity and driver analysis firm revenues or decrease firm costs.
Selecting the appropriate tactics (such as just-in-time delivery or joining a buying group).
Make consistent activity choices to support the delivery of the firm’s customer value proposition.

Resources to Power Your Simulation

This simulation comes with a Facilitation Guide along with 1:1 facilitator training and free trial accounts.

Available with this simulation

Facilitation Guide

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Debrief Slides

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Intro Slides

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Author Video

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Facilitator Video

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Student Video

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Free Trial & Demo

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