Media Attribution
Act as a CMO in a Digital Marketing Simulation
Simulation Overview
In this simulation, participants take on the role of Chief Marketing Officer for a digital fitness company, responsible for maximizing marketing ROI across multiple channels. They use real-world analytics tools, including regression models and A/B testing, to evaluate past performance, test new campaign strategies, and allocate budgets effectively. The experience builds leadership and analytical decision-making skills while highlighting how data-driven marketing drives growth, customer retention, and strategic agility in a competitive environment.
Players
Single Player
Languages
English
Simulation Time
Total Time: 2.25 hours
Intro 15 minutes, Gameplay 45-60 minutes, Debrief 45-60 minutes
Accessibility
WCAG 2.0 Compliance
Price
$165 per person
Simulation Categories
The Story
Learners step into the role of Chief Marketing Officer at ExerciseMinder Devices, Inc., a leading fitness technology company. Their challenge: drive growth for the ExerciseMinder Pro, a high-performance wearable trusted by fitness enthusiasts but underpenetrated in the broader consumer market. With limited budgets and growing competition, learners must design and test marketing campaigns across multiple channels, use analytics to guide strategic decisions, and deliver sustainable growth while maintaining a strong return on marketing investment.
Core Competencies
Measurement and Analysis
Data-Driven Insights
Strategic Decision Making
Market and Customer Research
Customer Retention and Experience
Learning Objectives
Resources to Power Your Simulation
This simulation comes with a Facilitation Guide along with 1:1 facilitator training and free trials.
Available with this simulation
Facilitation Guide
Debrief Slides
Intro Slides
Author Video
Facilitator Video
Free Trial & Demo
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