Value Proposition Simulation

This simulation brings the concept of the value proposition to life. Players are challenged to create effective value propositions as they play the role of CEO for a surgical robotics company. They will develop their propositions based on an understanding of their organizational capabilities, the customer needs, and potential competitor moves.

The players in this multi-player, synchronous game visualize their standing in the market relative to other players’ brands, through a series of interactive reports. The visualizer within the simulation enables the participants to forecast their brand’s positioning and input possible reactions by competitors. Based on this analysis, the players create their strategy and value proposition, and implement them through a series of executional investments. The simulation illustrates how a well-designed and executed value proposition can elevate their brand value and how reactive value propositions can destroy that value.