Positioning Game
Market Segmentation Exercise
Simulation Overview
In this synchronous exercise, the participants review a perceptual map of market structure, noting consumer preferences. Next, the learners place new products in the marketplace. Over the course of several rounds, the players may move their products in order to increase their market share and generate the most profit over the course of the exercise.
Players
Multiplayer
Languages
English
Simulation Time
Total Time: 2 hours
Intro 10 minutes, Gameplay 30 minutes, Debrief 1 hour
Accessibility
No Accessibility Compliance
Price
$165 per person
Simulation Categories
The Story
In this fast-paced synchronous exercise, participants begin by analyzing a perceptual map of the market to understand consumer preferences. They then introduce new products into the marketplace and, over several timed rounds, adjust their product positions to capture more market share and boost profits. However, each move comes at a cost, requiring teams to anticipate competitors' actions and weigh short-term expenses against long-term gains. Working in groups of two to six, players compete in a single market, racing against the clock to make strategic decisions. The challenge: which strategies will secure and sustain the largest share of the market?
Core Competencies
Market and Customer Research
Strategic Decision Making
Measurement and Analysis
Learning Objectives
Resources to Power Your Simulation
Each simulation comes with a Facilitation Guide along with 1:1 facilitator training and free trials.
Available with this simulation
Facilitation Guide
Free Trial & Demo
Check Out Similar Forio Sims
Strategy
Crossing the Chasm
The Crossing the Chasm innovation and marketing simulation allows learners to work through the challenges of taking a disruptive innovation to market through progressively larger markets.
Check It Out
Strategy
Coffee Shop Inc.
Learners manage the strategy and operations of a coffee shop, progressing from a single store to a global chain, making decisions on strategy, operations, marketing, and HR.
Check It Out
Leadership and Teamwork
Breaking News
In the Innovation Simulation, you play the role of a Product Manager who is tasked with finding a strategy to help a struggling newspaper company. Working around time limits and budget, participants must design innovative campaigns, focus groups, and R&D projects.
Check It Out