Coffee Shop Inc.
Business Essentials Simulation Game
Simulation Overview
The Business Essentials Simulation: Coffee Shop Inc. is a three-level interactive experience that builds practical skills in business strategy and management. Learners operate a growing coffee shop business, making interconnected decisions in marketing, operations, human resources, and finance as they expand from a single location to an international chain. Each decision—on pricing, staffing, product mix, or investment—shapes customer and employee satisfaction, driving sales, costs, and profits. Through iterative rounds of play and guided debriefs, participants practice designing coherent strategies, interpreting financial and performance data, and adapting to shifting market and environmental trends.
Players
Multiplayer
Single Player
Languages
English
Simulation Time
Total Time: 2 hours
Intro 10 minutes, Gameplay 1.5 hours, Debrief 20 minutes
Accessibility
WCAG 2.0 Compliance
Price
$165 per person
Simulation Categories
The Story
Learners step into the competitive world of coffee as they launch and grow their own café. Their journey begins with a single store, where every decision—from setting prices to staffing and training—will determine if they can turn a profit and satisfy discerning customers. As their success grows, they will face increasing complexity, building their brand with decisions on ethical sourcing and vertical integration. Finally, they will face the ultimate test: transforming their single shop into a thriving global chain, managing stores in diverse markets with unique challenges. Can they navigate the changing economic landscape and fierce competition to achieve a cumulative profit of $5 million and build a coffee empire?
Core Competencies
Financial Decision Making
Strategic Decision Making
Analysis and Business Acumen
Growth Mindset
Learning Objectives
Resources to Power Your Simulation
This simulation comes with a Facilitation Guide along with 1:1 facilitator training and free trial accounts.
Available with this simulation
Facilitation Guide
Debrief Slides
Intro Slides
Facilitator Video
Student Video
Free Trial & Demo
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