Food Truck
Design Thinking and Entrepreneurship Simulation
Simulation Overview
The Design Thinking Exercise: Food Truck Challenge places learners in the role of an entrepreneur navigating a fast-changing market. They must decide how to test products, choose locations, and balance research with action to maximize results. Built around design thinking principles, the simulation emphasizes learning by doing, prototyping, and iterative decision-making—illustrating how experimentation outperforms static planning in uncertain environments.
Grounded in the lean startup and design thinking frameworks, the simulation helps learners develop agility, creativity, and analytical rigor. Participants experience first-hand how entrepreneurs gather feedback, adapt their approach, and refine ideas to discover what truly meets customer needs
It is ideal for discussions of innovation, product development, design thinking, lean start-up, entrepreneurship, strategy, marketing, and organizational learning.
Players
Multiplayer
Single Player
Languages
English, Spanish, Portuguese, French, Chinese
Simulation Time
Total Time: 1-1.5 hours
Intro 10 minutes, Gameplay 20-30 minutes, Debrief 30 - 45 minutes
Accessibility
WCAG 2.1 Compliance
Price
$165 per person
Simulation Categories
The Story
Welcome to Boomtown—a vibrant city where opportunity meets uncertainty. You’ve got five weeks to build the most successful frozen treat business in town. Every choice counts: where to sell, what to serve, and when to expand. Will you play it safe with research, test boldly with a pushcart, or scale fast with a food truck? In this high-energy simulation, learners experience the realities of innovation, where success depends on experimentation, insight, and the courage to act.
Core Competencies
Design Thinking
Adaptability
Entrepreneurship
Market and Customer Research
Environmental Awareness
Learning Objectives
Resources to Power Your Simulation
Each simulation comes with a Facilitation Guide along with 1:1 facilitator training and free trials.
Available with this simulation
Facilitation Guide
Debrief Slides
Facilitator Video
Free Trial & Demo
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