Darden Beer Game Simulation

Supply Chain Management & Communication

Simulation Overview

Experience the challenges of supply chain coordination and communication in this competitive Beer Game simulation, where teams of four work to minimize costs and manage variability across the supply chain.

Players

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Single Player


Languages

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English


Simulation Time

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Total Time: 2 hours

Intro 15 minutes, Gameplay 30 minutes, Debrief 1 hour


Accessibility

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No Accessibility Compliance


Price

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$165 per person

The Story

supply chain workers

In this multiplayer synchronous simulation, each team of learners is comprised of a manufacturer, distributor, wholesaler, and retailer. The teams compete against one another to manage their supply chains successfully, minimizing costs over 30 simulated weeks. The participants are measured against their counterparts on other teams.

Teams must cope with variable demand, lead times, modes of transport, inventory-carrying costs, stock-out costs, and incomplete information across the supply chain. Instructors determine whether or not members of each team are able to share information with each other regarding inventory on hand, incoming shipments, and demand so that the players may choose to work together to streamline their supply chain. In addition, instructors determine whether information-sharing comes with a cost.

Core Competencies

Systems Thinking

Operational Efficiency

Measurement and Analysis

Learning Objectives

Experience the bullwhip effect, where orders become increasingly volatile as they move upstream
Understand the causes, consequences, and counterstrategies for the bullwhip effect
Explore the challenges of inventory management in a dynamic environment with limited access to information
Demonstrate that incorporating lead time flexibility into a supply chain can enhance a firm’s performance and flexibility

Resources to Power Your Simulation

Each simulation comes with a Teaching Guidebook for the facilitator along with 1:1 facilitator training and free trials.

Available with this simulation

Facilitation Guide

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Free Trial & Demo

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