Universal Rental Car
Principles of Pricing Simulation
Simulation Overview
This simulation teaches the principles of pricing and capacity management. Learners analyze the economic, seasonal, and competitive forces of the rental car market and develop a pricing strategy to maximize the cumulative profit for the firm. They explore the dynamics of consumer response to price changes across customer segments (business vs. leisure) and geographic markets (Orlando, Miami, Tampa). Learners must understand the roles of fixed costs and variable costs in pricing decisions and the role of pricing in managing inventory to avoid both stockouts and excess inventory.
Players
Single Player
Languages
English
Simulation Time
Total Time: 2-3.5 hours
Intro 20 minutes, Gameplay 1-1.5 hours, Debrief 1 hour
Accessibility
No Accessibility Compliance
Price
$165 per person
Simulation Categories
The Story
As the district manager for Universal Rental Car’s Florida region, the learner faces a volatile market where business and leisure travelers behave differently, and competitors adjust prices just as quickly. Over twelve simulated months, they must balance pricing and fleet allocation decisions across Orlando, Miami, and Tampa, interpreting shifting demand patterns and regional dynamics. Each choice tests their ability to read the market, anticipate competition, and steer Universal toward profitability in an unpredictable environment.
Core Competencies
Market and Customer Research
Cost Benefit Analysis
Strategic Decision Making
Financial Decision Making
Data-Driven Insights
Learning Objectives
Resources to Power Your Simulation
This simulation comes with a Facilitation Guide along with 1:1 facilitator training and free trials.
Available with this simulation
Facilitation Guide
Debrief Slides
Free Trial & Demo
Check Out Similar Forio Sims
Marketing
Managing Segments and Customers
This B2B Marketing Strategy simulation puts learners in the CEO role. They grow profit over 13 quarters by mastering segmentation, pricing, R&D, and salesforce allocation in a competitive high-tech market.
Check It Out
Marketing
Media Attribution
Learners act as the CMO of ExerciseMinder, a fitness app, allocating budgets across media channels to acquire and retain customers. They apply data analytics, regression modeling, and A/B testing to optimize marketing ROI and strategy.
Check It Out
Operations Management
Inventory Basics
Manage inventory for a hardware store across 12 weeks, balancing costs and demand. Features three configurable scenarios and a built-in quiz to reinforce key inventory management concepts.
Check It Out