Design Thinking Simulation

Play the role of an entrepreneur and try to maximize the revenue of your food truck



$150 / seat

Simulation Overview

In the Design Thinking simulation, participants try to run a successful food truck business. The players play the role of an entrepreneur and try to maximize their revenue over five simulated weeks by selling ice cream, frozen yogurt, or smoothies at various locations in the city of Boomtown.


Time Requirement

  • Introduction - 15 minutes
  • Game Play - 30 minutes
  • Debrief - 45 minutes to 1 hour

Learning Focus

  • See the value of rapid prototyping in a changing environment
  • Understand how learning-by-doing may have advantages over research in some environments
  • Explore the challenging tradeoffs that leaders face as they launch a new product, service, or business
  • Practice making key decisions and adapting choices based on market feedback

Topics Covered

  • Design Thinking and Organizational Learning
  • Experimentation & Learning-by-Doing
  • Prototyping
  • Innovation
  • Product Development
  • Market Research, Startup, Teamwork

Each simulation comes with a Teaching Guidebook for the facilitator along with 1:1 facilitator training and free trials.

This simualtion meets WCAG 2.0 Level AA Accessibility Guidelines


This simulation is by Michael Roberto, Harvard Business School Publishing, and Forio

Connect with a Specialist!

+1 (415) 440.7500