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All Simulations

Leadership and Teamwork: Everest

Attempt to summit Mount Everest with the help of four teammates.

Design Thinking: The Food Truck Challenge

Determine the ideal combination of product and location for a food truck to maximize revenue.

Breaking News: Innovation Simulation

Plan an innovation strategy to help a newspaper increase circulation and revenues.

Strategy Simulation: The Negotiator's Dilemma

Decide to compete or cooperate with your opponent in this fast paced negotiation strategy game.

Customer Centricity: Marketing Simulation

Move your company's growth strategy from product-centric to customer-centric.

Supply Chain Management: Coffee Trade Game

Teams compete to negotiate contracts — and accumulate profit — in a coffee bean supply chain.

Innovation: Back Bay Battery

Play the role of the CEO of Back Bay Battery, managing a portfolio of R&D investments. Based on Clayton Christensen's "The Innovator’s Dilemma."

Global Supply Chain: Management Simulation

Design and manage the supply chain for a global mobile phone manufacturer.

Organizational Behavior: Judgment in a Crisis

Explore cognitive bias and decision-making during a product launch crisis.

Global Collaboration: Tip of the Iceberg

Experience communication challenges working with global colleagues.

Data Analytics: Strategic Decision Making

Use analytics and iterative decision making to grow market share and profit.

Marketing: Sales, Segments, & Customers

Allocate marketing resources to analyze and capture the most profitable market segments.

The Beer Game: Supply Chain Communication

Minimize your costs across the supply chain.

PFG Bank: Credit Card Exercise

Use test-cell marketing to determine which products to market to which customers.

Economic Selection: List Testing Exercise

Maximize profits from direct mailings to lists of unknown potential.

Positioning Game: Market Segmentation Exercise

Compete to position products and find the ideal market for new offerings.

Entrepreneurship: The Startup Game

Founders, investors, and employees compete to build and fund successful startups.

Change Management: Power and Influence

Decide the proper use and timing of change levers to establish credibility and achieve adopters within an organization.

Startups and Entrepreneurship: CleanStart

Build a startup company in a demanding competitive environment.

Renewable Resource Management: Fishbanks

Experience the challenges of managing common resources sustainably.

Network Externalities: Video Game Platforms

Compete to corner the multi-sided video game market.

Pricing Strategy: Salt Seller

Learn to maximize profits in a basic commodity market.

Market Growth: Eclipsing the Competition

Explore the challenges of pricing and strategy in a market with significant learning curves.

Negotiation: OPEQ

Member nations of "OPEQ" set petroleum production levels with competing countries in order to maximize cumulative profits.

Working Capital: Managing Growth

Analyze effects of growth investment and cash-flow improvement opportunities on working capital in this entrepreneurship simulation.

Project Management: Scope, Resources, Schedule

Learn how to successfully complete a project initiative, while managing cost and time.

Operations Management: Benihana

Use queuing and batching to manage operations and demand for a typical night at a Benihana restaurant.

Operations: Car Wash Capacity

Explore core concepts of process analysis in the context of managing a car wash.

Operations: Push vs. Pull Production

Manage production of inventory in the context of a multi-stage computer manufacturing supply chain that feeds a retailer.

Operations: Hospital Queuing

Model queuing in the context of a hospital. Experiment with variability of arrival times, service times, and resource utilization.

Operations: Insurance Policy Processing

Experiment with work in progress and process variability in the context of a service organization. Based on the Manzana Insurance case study.

Operations Management: Cost of Quality

Develop an understanding of statistical process control (SPC) in service, health care, and manufacturing settings.

Marketing: Rental Car Pricing

Compete in a price war as the district manager for Universal Rental Car.

Supply Chain Management: Root Beer Game

Experiment with the bullwhip effect and demand forecasting in the context of a supply chain for making Root Beer.

Finance: M & A in Wine Country

Manage one of three wine producers, attempting to merge or become a potential acquisition target.

Platform Migration: SoftStrat

Determine how to pursue new revenue sources for an enterprise software firm.

Finance: Capital Budgeting

Take on the role of CEO and evaluate capital investment proposals across the company’s three divisions.

Operations: Inventory Basics

Manage inventory and replenishment in the context of a small hardware store.

LBO and Private Equity: Blackstone

Play the role of a large corporation during a leveraged buyout takeover bid. Based on the Blackstone/Celanese case study.

Product Launch: B&B Enterprises

Maximize profit during a new product launch while making key decisions around marketing, pricing, and capacity expansion.

Operations: Process Analytics

Experiment with assembly process models and configure an efficient production environment.

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