The Crossing the Chasm simulation allows learners to work through the challenges of taking a disruptive innovation to market through progressively larger markets. Playing as the co-founder of a company within the self-driving vehicle space, learners work to analyze market segments, develop a winning product solution and achieve the growth promised by their technology. By growing within the market segments, learners can break into the mainstream market and successfully “cross the chasm.”
The simulation is based on Geoffrey Moore’s Crossing the Chasm (3.0) framework. Authored by Michael Eckhardt, Mark Cavender, and Geoffrey Moore of the Chasm Institute, and Tripat Gill of Wilfrid Laurier University, the simulation was developed by Harvard Business School Publishing and Forio Online Simulations.