Crossing the Chasm

High-Tech Marketing and Sales Simulation

$165 / seat

Simulation Overview

The Crossing the Chasm simulation allows learners to work through the challenges of taking a disruptive innovation to market through progressively larger markets.

Time Requirement

  • Introduction - 20 minutes
  • Game Play - 45 minutes to 1 hour
  • Debrief - 45 minutes to 1 hour

The Story

Playing as the co-founder of a company within the self-driving vehicle space. They work to analyze market segments, develop a winning product solution and achieve the growth promised by their technology. By growing within the market segments, learners can break into the mainstream market and successfully “cross the chasm”. The simulation is based on Geoffrey Moore’s Crossing the Chasm (3.0) framework. Authored by Michael Eckhardt, Mark Cavender, and Geoffrey Moore of the Chasm Institute, and Tripat Gill of Wilfrid Laurier University, the simulation was developed by Harvard Business School Publishing and Forio Online Simulations. This is a single player simulation that can be played asynchronously.

Learning Focus

  • Understand the early adopter and mainstream markets in the adoption of a disruptive innovation.
  • Discover how innovations can attain widespread adoption through a strategy that successfully bridges the early adopter and early majority markets.
  • Learn to ascertain the appropriate target market segments for mainstream adoption using limited, qualitative data.
  • Overcome the tendency to follow the conservative strategy of spreading the risks to multiple markets, and pursue the high-risk strategy of focusing on one segment.
  • Realize the importance of completely satisfying the needs of the selected target segment with a whole product solution.

Topics Covered

  • Technology Adoption Lifecycle
  • Marketing
  • Marketing Strategy
  • Market Segmentation
  • New Product Marketing
  • Disruptive Innovation

This simulation is WCAG Compliant for the participants.

Each simulation comes with a Teaching Guidebook for the facilitator along with 1:1 facilitator training and free trials.

This simulation is by Michael Eckhardt, Mark Cavender, Geoffrey Moore, Tripat Gill, Harvard Business School Publishing, and Forio

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