In the Innovation Simulation, you play the role of a Product Manager who is tasked with finding an innovative strategy to help a struggling newspaper company. Working around time limits and budget, participants must design open innovation campaigns, focus groups, and R&D projects. After narrowing down a selection of new ideas, you are tasked with choosing the best possible innovation for the news organization. This simulation focuses on managing the innovation process, the many different modes of innovation, and the role of organizational context. This simulation is played in a single player asynchronous environment.