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Innovation Simulation



$150 / seat

Simulation Overview

In this 20-minute online simulation, you manage the innovation process for a struggling newspaper company. Working around time limits and budget, participants must design open innovation campaigns, focus groups, and R&D projects. After narrowing down a selection of new ideas, you are tasked with choosing the best possible innovation for the news organization. This simulation focuses on managing the innovation process, the many different modes of innovation, and the role of organizational context.


The Story

Once a thriving news outlet, The Citizen Sun has been struggling in recent years due to smartphones and social media. After receiving a mandate from the company’s CEO, you are tasked with developing new ideas to bolster sales, counter declining subscriptions, and improve your web presence. Working within the constraints of limited budget and time, you must produce a list of potential innovations and present the best idea to the CEO.

Learning Focus

  • Access and understand the challenges of innovation and how to use different modes to better inform the innovation process.
  • Determine how important organizational scope and climate are on setting the overall tone and direction of the innovation process.
  • Discover how open innovation efforts are rooted in the innovation funnel and how this process develops solutions.

Topics Covered

  • Innovation systems
  • Managing creativity
  • Operations management
  • Organizational culture
  • Technology strategy

This simualtion meets WCAG 2.0 Level AA Accessibility Guidelines


This simulation is by Harvard Business School Publishing and Forio

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