Strategy Simulation

Value Champion



$150 / seat

Simulation Overview

This 30-minute simulation teaches students about value chain analysis and competitive advantage. Students act as a manager at SmartShoe, a manufacturer of technology-enabled athletic footwear. To fulfill a special order from a large sports retailer, students make strategic decisions about everything from the number of shoes to produce and the quality of raw materials to shipping and delivery options, manufacturing methods, staffing, procurement, and product features. Their decisions impact SmartShoe’s costs and the buyer’s willingness to pay. In the debrief, students learn about the value chain framework and how to apply it to their experience in the simulation; students will understand how to break down the various activities of the firm to help manage costs, increase differentiation, and create value.

Learning Focus

  • Explain the purpose of value chain analysis
  • Break down firms into their key activities and understand the role of activity drivers
  • Use the activity and driver analysis firm revenues or decrease firm costs
  • Selecting the appropriate tactics (such as just-in-time delivery or joining a buying group)
  • Make consistent activity choices to support the delivery of the firm’s customer value proposition

Topics Covered

  • Differentiation strategy
  • Evaluating cost drivers
  • Activity based budgeting
  • Strategic analysis
  • Operations management
  • Competitive advantage
  • Strategy formulation
  • Value chains
  • Value creation
  • Strategy

This simulation requires a minimum of 6 players

This simulation comes with a Teaching Guidebook for the facilitator along with 1:1 training sessions, free trials, videos and more.


This simulation is by Norman T. Sheehan, Harvard Business School Publishing, and Forio

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