In the Market Entry simulation, learners will manage a business’s international strategy and operations for six years. Learners make critical strategic and operational decisions about:
- which countries to enter
- entry mode for each country (wholly owned subsidiary, joint venture, and franchising)
- local marketing.
At the end of each simulation round, learners will assess the results and make necessary changes to their strategy to increase their business’ profitability.
Workshop facilitators also have the option to introduce external news items such as:
- a global financial crisis,
- trade war,
- minimum wage increase
and external crises such as:
- opportunism by the local partner,
- political crisis,
- extreme weather event
during the simulation.
This is a single-player game that can be played asynchronously.