DigiStrat is a highly realistic and sophisticated simulation of the contemporary digital services industry, which is going through a major technology standards migration to 5G wireless technologies. A multiplayer strategy game, DigiStrat places players in the shoes of the chief strategy officer for a digital services provider.
Players collaborate with other team members who work together in the same company. Companies compete with up to five other teams as they try to grow their company into the most valuable digital service provider in the world. Team-based companies market wireless data, wired data, connected home services, and streaming video content to consumers. They also market wireless data, wired data, cloud services, and IoT services to businesses.
Teams aim to maximize subscriber market share, average revenue per customer, customer satisfaction (measured in terms of net promoter score), service quality, and cash flow. They make decisions on pricing decisions, network infrastructure investment, service development, backend infrastructure, customer care, and marketing/sales. Players also participate in a live auction for 5G wireless spectrum that allows them to launch the next generation of 5G wireless services. Success in the game is measured in terms of five key performance indicators (KPIs):
- market share by subscribers
- total revenues
- customer satisfaction
- free cash flow
- cumulative profits.
DigiStrat can be used to teach valuable strategy lessons to learners in any subscription-based technology business, including telecommunications, streaming video, cloud infrastructure, and software as a service (SaaS).