Marketing Simulation

Managing Segments and Customers Version3



$150 / seat

Simulation Overview

In this multi-player asynchronous simulation, players learn how to efficiently and effectively allocate resources such as price, customer communications, market research, salesforce, product development, and production costs. Once they submit decisions, learners will get the opportunity to receive customer feedback and gauge the effectiveness of their marketing strategies.

The Story

In this simulation, the participants take on the role of a newly appointed CEO tasked with defining and executing a business-to-business (B2B) marketing strategy for a motion capture sensor company. The learners will learn how to continuously innovate and implement a marketing strategy in a mature market that will help them establish and maintain competitive differentiation. The participants get a chance to learn how to continuously innovate and implement a marketing strategy in a mature market that will help them establish and maintain competitive differentiation.

The Marketing Simulation: Managing Segments and Customers is the third release of this simulation retains the key learning objectives of the original with a fresh new look and the ability to customize the complexity with options to turn on a social media crisis and market disruption.

Learning Focus

  • Understand the link between market-strategy formation, implementation and execution.
  • Understand segmentation, targeting, and positioning.
  • Understand how to compete in an evolving landscape of product performance.
  • Manage customer acquisition and customer retention strategies.

Topics Covered

  • Marketing
  • Sales
  • Strategy
  • Positioning
  • Customer Retention and Satisfaction
  • Research &Development

This simulation is WCAG Compliant for the participants.

Each simulation comes with a Teaching Guidebook for the facilitator along with 1:1 facilitator training and free trials.


This simulation is by Das Narayandas, Harvard Business School Publishing, and Forio

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