Change Management Simulation

Decide the proper use and timing of change levers to establish credibility and achieve adopters within an organization.



$150 / seat

Simulation Overview

The Change Management simulation is a single player asynchronous simulation that includes four scenarios for exploring different combinations of the relative power of the change agent and the relative urgency of the change initiative. In each scenario, participants attempt to persuade key members of the organization to adopt a change initiative.


Time Requirement

  • Introduction - 20 minutes
  • Game Play - 45 minutes to 1 hour
  • Debrief - 45 minutes to 1 hour

The Story

The Change Management simulation is based on Dr. John Kotters 8 step model for leading change. The participants play one of two “change agents” - either a CEO or Director of Product Innovation - at a sunglasses manufacturing firm. They face the challenges associated with implementing an organization-wide environmental sustainability initiative. In each round of play, learners choose any one of 18 change levers while attempting to move the organization’s management team along a four-step pathway of change awareness, interest, trial, and adoption. Participants are assessed on their ability to establish and maintain credibility and achieve the greatest percentage of adopters within the organization. The players have 96 simulated weeks to meet their goals.

Learning Focus

  • Understand the four stages of change management (change awareness, interest, trial, adoption)
  • Experiment with different strategies for effective change management
  • Explore power, influence, and resistance to change within an organizational setting

Topics Covered

  • Organizational Change
  • Working under Urgency and Authority
  • Maintaining Technical, Political, and Cultural Credibility
  • Managing resistance to Change
  • Environmental Sustainability
  • Leadership
  • Strategy

Each simulation comes with a Teaching Guidebook for the facilitator along with 1:1 facilitator training and free trials.


This simulation is by William Q. Judge, Linda A. Hill, Harvard Business School Publishing, and Forio

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