Platform Wars
Simulating the Battle for Video Game Supremacy
Simulation Overview
Step into the high-stakes world of platform competition as a senior Executive at a major video game hardware producer. Built around the strategic challenges faced during the launch of the Sony PlayStation 3, this interactive simulation plunges you into a multi-sided market where success depends on more than just price and features. You must master the dynamics of direct network externalities (the growing value to each user as the user base expands) and indirect network externalities (the crucial need for a robust ecosystem of complementary products like games). By setting console prices and royalty rates, you will learn to navigate the feedback loops that either drive rapid growth and industry dominance or lead to market failure.
Players
Multiplayer
Single Player
Languages
English
Simulation Time
Total Time: 2 hours and 20 minutes
Intro 20 minutes, Gameplay 1 hour, Debrief 1 hour
Accessibility
No Accessibility Compliance
Price
$165 per person
The Story
The Platform Wars simulation provides learners with an intensive, interactive experience in strategic competition within multi-sided markets. Based on a scenario from the launch of Sony's PlayStation 3, the simulation is a powerful learning tool for understanding the profound consequences of direct and indirect network externalities. Learners adopt a System Dynamics perspective as they navigate these complex forces, with the core objective being to maximize cumulative profit over a challenging 10-year strategic horizon.
Core Competencies
Strategic Decision Making
Decision Making Under Pressure
Systems Thinking
Learning Objectives
Resources to Power Your Simulation
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Available with this simulation
Intro Slides
Author Video
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